Independent professionals
Choose the right work for a freelance link page
A professional page works best when its evidence matches the kind of work you want next. Selecting a few relevant destinations is often more useful than presenting every project with equal weight.
Begin with the enquiry you want
Describe a realistic next project in plain language. That might be an identity for a small organisation, an accessibility review or a product photography brief. Use that description to choose which work deserves the first links. A technically impressive project can be less useful if it demonstrates a service you no longer offer.
Do not assume a visitor can infer your role from the result. If you contributed one part of a team project, the case study should distinguish your work from the team's work. Honest scope is more persuasive than a vague claim of ownership that becomes unclear in a conversation.
Make the case study answer practical questions
At the destination, explain the problem, your responsibilities, the constraints and the outcome you can substantiate. Include relevant examples without exposing confidential information. If you cannot support a claimed result, describe the work itself rather than supplying an invented metric.
A link label should indicate the type of evidence inside. Brand identity case study or Product photography examples gives a visitor more information than Project one. If a destination is a large portfolio collection, explain what part is relevant to the service you are discussing.
Check permission and accessibility
Review contracts and client permissions before publishing names, images, screenshots or documents. Redacting a name may not make a distinctive project anonymous. When a project cannot be shown, describe your capability using material you are entitled to share instead.
Open the portfolio destination while signed out. A private cloud folder, expired file link or login-only document can stop an otherwise useful introduction. Use descriptive text alongside visual material, and provide a normal link if a QR code or image is part of the presentation.
Connect the evidence to a next step
Place a clear enquiry route after the selected work. Tell visitors what to include, such as the type of project, approximate timing and a way to respond. Do not request sensitive documents just to begin a conversation.
If you offer several services, give each substantial area its own connected page. Keep the main page focused on a brief introduction and relevant choices. Review featured work when your services change so the page attracts the kinds of discussions you can actually support.
Before you share
- Featured work matches the service you want to offer next.
- Case studies explain your actual contribution.
- Claims and outcomes have supporting evidence.
- Client material is cleared for public sharing.
- Signed-out visitors can open the work and find an enquiry route.